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Our Values

FITREE LEARNING delivers educational products and services that surpass expectations.  Because we care deeply for our students, FITREE LEARNING’s College Counseling & Preparatory programs aim to achieve the twin goals of academic and personal growth.  We believe every student is on a unique pathway to success in school as in life – our approach is therefore based on providing individualized service and attention. 

  • LEARN: We cultivate a rock-solid foundation in critical areas such as leadership development and communication skills. The goal is to unlock each student’s aspirations according to their unique talents and abilities.
  • GROW: Maximizing the student’s ownership mindset is key to maximizing achievements in academics and extracurriculars alike. As in gardening, seeds need to be planted and nurtured to enable growth in each student’s portfolio of achievements – and ultimately maximizing their potential in college admissions.
  • LIFT: The passion and joy students invest into such pursuits will greatly influence their pathway to a dream college. FITREE LEARNING’s services will lift the student’s own voice and potential to stand out in the college admission process.

Our company motto “Founded in Trust” signifies a commitment – rooted in trust and excellence – to every student we are privileged to serve. 

Our Founder and CEO

Jeffrey F. Chen, Founder and CEO

Jeffrey F. Chen, BA, MPA

A graduate of Yale College (B.A. in Economics and American Studies), Mr. Chen has over 20 years of professional experience in the educational, not-for-profit, and consulting industries.

Mr. Chen is CEO of FITREE LEARNING, an educational learning center focused on helping students gain admission into the most competitive U.S. colleges. In the most recent 2022-23 college application cycle, students from FITREE LEARNING’s College Counseling & Preparatory programs have gotten into Harvard, MIT, Brown, Cornell, Duke, Vanderbilt, Rice, Carnegie Mellon, USC, Georgia Tech, UT Austin, UC Irvine, Northwestern Kellogg School of Management, Emory Goizueta Business School, among other top colleges and MBA schools. 

Mr. Chen previously worked within the City University of New York, the largest urban public university in the U.S., where he rose to become the Queensborough campus’ first Asian American Dean, with responsibility for an extensive portfolio of classes and educational programs benefiting thousands of students annually.

Mr. Chen has always been active in whichever community he belonged, consistent with an abiding desire to make the world a better place: as a student at Yale, advocating for greater diversity among its faculty and course offerings, such as in Asian American studies; at an investment bank, helping to finance power plants and aircrafts for developing countries; at a leading community-based organization, developing innovative educational and career training programs that helped to revitalize Lower Manhattan/Chinatown in the aftermath of 9/11. 

In addition to currently serving on several NYC community and business boards, Mr. Chen is a member of the Yale Alumni Committee, involved in interviewing and assessing the most competitive students applying to his alma mater.